MPEG Industry Forum

The MPEG Industry Forum (MPEGIF) and Internet Streaming Media Alliance (ISMA) are presenting an informational super-session entitled "MPEG Technologies - Setting New Standards" at IBC 2004. Come hear industry experts who represent the most influential players in MPEG-based multimedia and standards-based streaming as they exchange their views on trends and technologies that are changing the way digital multimedia is created, compressed, and delivered. In addition, service operators adopting these new video technologies will share their experiences to date as they deploy these new services around the world

Gain insider perspectives on the future of MPEG-4 AVC/H.264 and other emerging MPEG technologies, the importance of IP distribution and how it will affect the ubiquity of video entertainment; potential business models and preferences for viewing content in the home, in the office or on the handheld device.

Find out more about MPEGIF's and ISMA's upcoming logo qualification and conformance programs; talk one-on-one with experts from around the world, from service operators to technology providers. Key questions like how IP is transforming the viewing experience of the future, the licensing of these new technologies, the role of the PC in the new video distribution model and how MPEG-4 compares to Windows Media are all addressed in this Supersession.

This "MPEG Technologies - Setting New Standards" Supersession is the latest in a series of events focused on these topics and follows the hugely successful sessions staged at NAB2004 and IBC 2003.

MPEG Technologies - Setting New Standards

Program

9:30-9:35 am:	MPEGIF Introduction and Welcome Sebastian Moeritz, President MPEG Industry Forum, CEO Dicas
9:35-10:00	Keynote Address from the ISMA
10:00-11:00	Session 1 - The New Video Distribution Model - Panel Suggested Panelists will discuss how the consumer will view video in the future, and the growing importance of IP distribution and the role and importance of the PC in how we consume entertainment programming. Also for discussion will be the introduction of Microsoft's "Longhorn" and Apple's "Tiger," and their effects in shaping the future of video entertainment. Will we truly be able to watch anything, anytime, anywhere or will it be just through a video equivalent of a walled garden?
11:00-11:15	Break
11:15-12:15	Session 2 - The Challenge of Interoperability Participants from MPEGIF and ISMA will present their interoperability and related programs, which will be announced during the show. Topics for discussion include objectives of the programs and their results, as well as the challenges of launching interoperability programs. Participants will also field questions about each organization's respective program, the MPEGIF Logo Qualification Program and the ISMA Conformance Program; how they will converge and the differences in market segments they address.
12:15-13:00	Lunch Special Industry Press Luncheon
13:00-13:05	ISMA Introduction and Welcome
13:05-13:35	Keynote Address from the MPEGIF
13:35-14:35	Session 3: MPEG-4 AVC Availability - Panel Suggested Panelists will discuss the challenges set forth by licensing terms and the consequences for adoption; provide a comparison of AVC's performance versus WM9/VC9 and a status of set-top boxes for both codecs. Suggested Panelists will also assess the availability of encoders and when they'll be fully optimized, data rates operators should expect, and the reasons for choosing one codec over another.
14:35-15:35	Session 4 - Emerging MPEG Technologies - Panel Discussion Overview of AAC/AAC+ MPEG-7 MPEG-21 MPEG-A ISMA Delivery Standards Suggested Panelists will review the applications for these new technologies, their respective benefits vis-à-vis proprietary solutions; key players in the space and availability of products and solutions.
15:35-15:45	Break
15:45-16:45	Session 5: Video to the Handheld Device - Panel Suggested Panelists will discuss the role and benefits of MPEG-4 part2 versus MPEG-4 part 10 Baseline profile. They'll explore the questions around DVB-H adoption and whether it will have to wait for the widespread adoption of DVB-T; how time-slicing works and extends device battery life; and the types of content people will pay for on their handheld and whether it will be predominantly live events or archived topical clips. Other areas for discussion are possible business models and the technical challenges ahead.
16:45-17:00	Conclusion, ISMA and MPEG Industry Forum Final Q&A; Session Update on MPEGIF and ISMA activities and initiatives