[M4IF Discuss] What is the REAL advantage?

[Robert Saint John]

Sorry, I should have left that sentence with the previous paragraph. When I
said "I see few reasons why it should be any different with MPEG-4", I
simply meant that I felt MPEG-4 support would evolve on the PC in a path
similar to MPEG-2 support, for many of the same reasons. I think it's way
too early to tell if MPEG-4 will become the most successful
codec/architecture, and didn't mean to imply that.
My turn to disagree now <g>. I sincerely hope that the success of MPEG-4
does *not* depend on the PC. We can debate (somewhere else) what a "PC" is
and what it might evolve into. But if the consensus is that the current
Internet-connected PC is the only platform and market that could establish
some "killer app" of MPEG-4 that leads it to widespread adoption (within 1
year!), then I find it hard to understand what "the REAL advantage" (the
original question) is, and I think we're all in trouble. If that's really
the case, then the combination punch of the Big 3 and the licensing scheme
will be enough to knock out MPEG-4 in the first round, IMHO.
I hope we won't have to depend on the PC alone, and again I really don't
think we can ask these questions with only the "streaming media for PCs"
market in mind. MPEG and MPEG-LA deal with a much larger world, and the
proposal reflects that. I don't think it's likely that MPEG-LA can come up
with one set of rules for PC-based implementations, and another set of rules
for the rest of the world (wireless, CE, telematics, etc.). Discussions and
decisions based upon a single market POV risk damaging the chances of
MPEG-4's success in other markets, and success overall. If MPEG-4 is just
going to be a "me too" for the PC, then we've already decided that our
future depends exclusively on one or more of the Big 3. ugh.
BTW, only speaking for me, not my company, who would probably say I should
get back to work.
Robert 
-- 
Robert W. Saint John - rsaintjohn   ligos.com 
Director of Technical Marketing 
Ligos Corporation - http://www.ligos.com/ 
-----Original Message-----
From: Yuval Fisher [mailto:yuval   envivio.com]
Sent: Wednesday, February 06, 2024 11:10 AM
> Of course, it didn't stop MPEG-2 from becoming the most successful codec
of
> all time (without any help from the PC). I see few reasons why it should
be
> any different with MPEG-4. 

I disagree. I think it will be very different for MPEG-4. The existing
investment in MPEG-2 will not go away. Content owners do not want to
live on the bleeding edge at all. As happened with mp3, the hardware and
consumer markets will follow wide spread adoption only, and this can
only happen over PCs. 
The success of MPEG-4 depends on adoption on PCs. (Wireless is another
argument, which I'll avoid now). 
y
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