[M4IF Discuss] the packaged content fees

[Jordan Greenhall]

O.K., Discuss-list, we've seen a pretty good bit of grousing about the
licensing terms and no small amount of winceing as the details are
coming clear.  It is pretty obvious that the strengths of MPEG-4
(applicable to virtually any kind of multimedia, at any bitrate, via any
medium) are also its weaknesses when it comes to licensing.  A scheme
that makes sense for a 2 hour movie on a $25 DVD is non-sense for 50 ten
second clips on a promo CD-rom and equivalently difficult to square for
15Kbps wireless broadcasts.  
As I see it right now, the key problems are:
1. Lack of Synch between license fees and content monetization
2. Onerous and "novel" tracking requirements
3. Concern that burdening content with license fees will "short circuit"
adoption of the standard (i.e., what if we held a standard and nobody
came?)
Now it also seems clear that the license terms are a work-in-progress
and that MPEGLA is more than willing to review alternative or
supplementary proposals.
My query to the group - what are the proposed alternatives?
J