[M4IF Discuss] Ad supported MPEG-4 Content & use fees

[Rob Koenen]

Late response due to fortunate family circumstances.
> Hi Rob, all, 
> Great example. Would be good to see shorter message with more 
> such figures :-) 
> and make a consolidated report out of that to make our case ... 
> Some comments : 
> 1- Value taken are for audio. Sould be different for video 
> (ex : easier to add adds on a video). Anyone got figures for 
> a complete movie clip ?

The values are largely the same
* perhaps you'd want a bit higher bitrate, but streaming is done
  at 44 kbit
* As I understand it, CPM doesn't significantly change between
  Audio and Video.
> 2- Example is probably not relevant for Systems. Since 
> Systems may include more application oriented features (ex : 
> clickable items, games, ...), the revenue will be also different.

* What you are implying is that you are more likely to convert a
'view' to a 'sale'. THis is the holy grail for Internet advertsing.
What is your conclusion then?
> 3- I guess the costs to deliver one song includes the Real 
> Network license. In case of MPEG-4 products, since we have an 
> open standard, it is expected that the license will be 
> cheaper than with a closed solution. 

At least there will be competing products with price being one
of the competition points. The price of the license and its
administration needs to be factored in. 
> I think therefore we should revisit the conclusion. 

What you have made clear is that there may be other and arguably
more attractive business models, but that shouldn't change the
conlcusion of this example.
Rob