[M4IF Discuss] Re: Royaly based on target market segment?
Sanjay Kulkarni
kulkarniS dvd.panasonic.com
Wed May 8 12:40:26 EDT 2002
Gentlemen:
Here's another approach.
Case1: In the Internet / broadband Streaming market, there are already
established players such as WM, Real, QuickTime, MPEG2... MPEG4 is trying to
establish itself as a player in this market.
Case2: Packaged media (DVD)... Established player: MPEG2... MPEG4 will try to
coexist (if not replace) MPEG2
and so on..
I wonder if MPEG LA can base its royalties depending on the target market? I
am not even sure what variables we are talking about here (but I am sure
there are wise people here who'd know), I might be adding some more to the
already complex royalty issue. But one advantage I see in this approach is,
we can keep the royalties depending on the "need-to-establish-itself" basis.
Applications that MPEG4 targets right-away will have a fixed royalty while
applications in which MPEG4 requires to get a foothold yet will have a more
flexible royalty (read that as,
free-for-a-predefined-period-to-be-renegociated-later basis).
Just my 2 cents!
Regards,
Sanjay / Panasonic
Rob Koenen wrote:
> > I'm just offering other possibilities.
>
> Thanks for the contributions Bill, It is good to be able to flesh out all
> the licensing issues in public. These discussions help.
>
> Rob
>
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