[M4IF Discuss] Re: Royaly based on target market segment?

[Jordan Greenhall]

Sanjay,
These are two good cents and are exactly what MPEGLA should do.
One-size-fits all is non-sense.  The market is too complex for that kind
of approach.
Rather, what should be done is an analysis:
1. Monetization model of media in a market.  DVD is able to make more $
per unit than streaming, for example.  And broadcast TV makes its money
by aggregating a lot of viewers against a relatively low revenue per
viewer.
2. Competitive position in that market.  Where someone like a Microsoft
or Apple adds value to a "mothership" product by bundling a multimedia
technology for free, MPEG-4 has to be darn close to free to compete in
any way.  (And I should mention that *some* margin for profit over and
above the MPEG-4 patent fees should be left for the actual technology
vendors.)
I'd be happy to work with others from this forum and actual
representatives of the customers in each of the market segments to
analyze the respective markets and dynamics thereto - if anyone is
interested?
Jordan
-----Original Message-----
From: discuss-admin   lists.m4if.org [mailto:discuss-admin   lists.m4if.org]
On Behalf Of Sanjay Kulkarni
Sent: Wednesday, May 08, 2024 11:40 AM
To: discuss   lists.m4if.org
Subject: [M4IF Discuss] Re: Royaly based on target market segment?
Gentlemen:
Here's another approach.
Case1: In the Internet / broadband Streaming market, there are already
established players  such as WM, Real, QuickTime, MPEG2... MPEG4 is
trying to
establish itself as a player in this market.
Case2: Packaged media (DVD)... Established player: MPEG2... MPEG4 will
try to
coexist (if not replace) MPEG2
and so on..
I wonder if MPEG LA can base its royalties depending on the target
market? I
am not even sure what variables we are talking about here (but I am sure
there are wise people here who'd know), I might be adding some more to
the
already complex royalty issue. But one advantage I see in this approach
is,
we can keep the royalties depending on the "need-to-establish-itself"
basis.
Applications that MPEG4 targets right-away will have a fixed royalty
while
applications in which MPEG4 requires to get a foothold yet will have a
more
flexible royalty (read that as,
free-for-a-predefined-period-to-be-renegociated-later basis).
Just my 2 cents!
Regards,
Sanjay / Panasonic
Rob Koenen wrote:
> > I'm just offering other possibilities.
>
> Thanks for the contributions Bill, It is good to be able to flesh out
all
> the licensing issues in public. These discussions help.
>
> Rob
>
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