The MPEG Industry Forum (MPEGIF) will present an informational Master Class at IBC2007 focused on �Next Generation Television Technology and Business Models�. Operators of new IP-based television services and the technologists enabling them will exchange their views on trends and technologies that are changing the way digital multimedia is created, compressed, stored, delivered and monetized. IP is the technology that is finally creating the converged information delivery infrastructure and an ecosystem is emerging, with new video and audio codecs, new middleware and content protection methods and completely new viewing experiences. IPTV was initially associated with PTT and Telcos video services delivered over DSL. However, cable operators� implementation of IP-based Switched Digital Video (SDV) provides the same unicast-based personalized services to compete with IPTV over DSL while at the same time, freeing up further bandwidth for High Speed Internet.
However there are still questions surrounding Next Generation Television that delay investment and launch decisions. This Master Class, as in previous years at IBC, will provide information to help organizations make important decisions. Service operators adopting new IP-based video technologies will share their experiences to date.
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| 9:30 a.m. |
Networking and Refreshments:
Grab a cup of java and join the conversation at the first of several dialogue opportunities during the day.
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| 10:00 a.m. |
Welcome:
Sebastian Moeritz - MPEG Industry Forum, President / CEO, dicas digital
image coding GmbH
David Price - MPEG Industry Forum, Vice President / Vice President, Harmonic Inc.
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| 10:10 a.m. |
Keynote Speaker: Justin Fielder - Director Network Services, bSkyB
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| 10:40 a.m. |
Roundtable/Panel 1:
Moderator: Sebastian Moertitz - President, MPEGIF / CEO dicas
Panelists:
Justin Fielder - Director Network Services, bSkyb
Toby Russell - CEO, 3Vision
Nicholas Bry - Head of Product and Service Division, T-Online France
Kevin Baughan - Head of technical Strategy, Vigin Media
Matthew Huntington - VP Marketing, OpenTV
Giampaolo Bandini - Planning Manager,Fastweb
The Next Generation Television Business Model
Some analysts have questioned the financial sense of some of the new television services currently being launched or contemplated. Does the revenue coming from a more personalized service exceed the cost of that personalization? In our multitasking world how much information can be brought to a display at one time? How will advertising change over the next 5 years as customers start to control the timing of video play outs? In addition will the "over the top services" drain operators ARPU and send them towards the �dumb pipe� that they dread becoming. Are there services that operators can add, which will move them away from that precipice and add to the ARPU?
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| 11:40 a.m. |
Keynote Speaker:William Buhse - Executive Director, Core Media
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| 12:10 p.m. |
Roundtable/Panel 2:
Moderator: David Price - Vice President, MPEGIF / Vice President, Harmonic Inc.
Panelists:
William Buhse - Executive Director, Core Media
Robin Wilson - VP Business Development, NagraVision
Rob schumann - President, Cinea
Kit Harvey - busines Development Manager, PlayboyTV
Peter Guglielmino - CTO Media and Entertainment, IBM
Marco Frazier - ESPN Classic Europe
Stopping the IP Pirates
A key element of securing revenues in next generation video entertainment is in the area of Content Security. There is no doubt that the driving mechanism for next generation video will be IP, but are the content owners still scared of the �I� in �IP�? Does it mean that new operators are going to be plagued with piracy? Specificallly addressing the role of DRM; is DRM doomed to be proprietary, and which DRM is expected to be dominant (if any)? How does DRM and service authorization based security co-exist and complement each other?
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| 1:10 p.m. |
Networking Lunch:
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| 1:55 p.m. |
Welcome Back and MPEGIF Update:
David Price - Vice President, MPEGIF / Vice President Harmonic Inc
Sebastian Moreitz - President, MPEGIF / CEO dicas
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| 2:05 p.m. |
Keynote Speaker: Thomas Staneker - VP IPTV, T-Com
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| 2:35 p.m. |
Roundtable/Panel 3:
Moderator: Sebastian Moeritz - President, MPEGIF / CEO dicas
Panelists:
Thomas Staneker - VP IPTV, T-com
Christophe Lenaerts - CEO, Telemak
Bob Giddy - cEO, Amino
Ivan Verbesselt - Senior VP, Head of Strategic Marketing, Nagravision
Tassilo Raesig - Head of Production and Operations, Sony
Gianpaolo Balboni - Head, Innovation Trends, Telecom Italia
Thierry Fautier - Director of Telco Solutions, Harmonic Inc
New Video Based Mobile Services
Next generation media creation and delivery technologies are enabling new services, which include, Improved Video and TV on Demand (ranking, positioning, sponsoring, preferences, interactive, self produced etc), Seamless integration of traditional TV, Personal & anticipated content (local and regional, educational, affinity and special interest etc), Video Advertising (relevant & transactional), Mobile TV, Mobile VOD and many other applications. Can we assume that the most compelling content for video while away from the home or office will be live content? Or is cached content such as movies going to be the way to keep the kids quiet in the back of the mini-van? Can standards really help simplify an increasingly complex ecosystem?
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| 3:35 p.m. |
Break / MPEGIF Logo Qualification Program update and Awards
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3:50 p.m. |
Keynote Speaker:Benjamin Schwartz - Technology Development Manager, Orange Labs/France Telecom
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| 4:15 p.m. |
Roundtable/Panel 4:
Moderator: David Price - Vice President, MPEGIF / Vice President, Harmonic Inc.
Panelists:
Benjamin Schwartz - Technology Director, Orange Labs/France Telecom
David Gillies - Director of Technology, Pace Micro Technology
Alvaro Gazzolo - CEO, IPTV Americas TV
Phillipe Lambinet - CEO, ADB Global
Rob Glidden - Market Development Manager Broadband and Digital Media, Sun Systems
Gabriele Elia - Director Broadcast Solutions Innovation Group, Telecom Italia
So Many Ecoystems - So Little Time
One thing is sure. IP will dominate the transmission of information including video. However, there are many pieces to the puzzle. How do operators manage the proliferation of Codecs (dominated by MPEG-4 H.264). Is there a role for standards elsewhere in the ecosystem or is it best to leave it to Microsoft IPTVe to provide a tried and tested total system. Are alternative middleware/ecosystems feasible? What about the other operators? How quickly will cable move to IPTV, and is the satellite/terrestrial broadband hybrid model the most cost effective solution?
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| 5:15 p.m. |
Conclusion and Video iPod Drawing
Sebastian Moeritz - President, MPEGIF / CEO, dicas
David Price - Vice President, MPEGIF / Vice President, Harmonic Inc.
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