[M4IF Discuss] FW: Competition hots up from On2

[Martin Jacklin]

Note the following paragraph:
"The launch of VP5 comes as media companies are weighing a controversial
licencing plan for MPEG-4. Under the plan, licencees would pay $0.25 (E0.29)
cents each for MPEG-4 products such as decoders and encoders, with fees
capped at $1m (E1.15m) a year for each licence. Also suggesting charging a
per-minute use fee with no cap, equivalent to $0.02 (E0.03) cents for each
hour encoded."
http://www.europemedia.net/shownews.asp?ArticleID=8671
On2's VP5 jostles for position 25/02/2024
On2 Technologies, a US video-compression provider, has released VP5 in a
provocative move designed to counter rival digital media format MPEG-4's
positioning as a new industry standard.
The company outlined the VP5's codecs enhancement over its VP4 technology,
which supports RealNetworks' RealPlayer and RealSystem iQ enabling digital
video viewing. On2 claims VP5 technology is more efficient and delivers
higher quality at lower bit rates than MPEG-2, MPEG-4, Real 8, Windows Media
8 and Apple QuickTime 5.
“The timing (of VP5) is significant because codecs keep getting better,"
said Ross Rubin, senior analyst at Jupiter Media Metrix. VP5 “may well be
the best one out there, partly because it's the newest one. But I don't
necessarily think it's sustainable. It's just important to be
competitive...(and) we've got to ensure that the video gets the amount of
bandwidth it needs all the time for a good video experience.”
VP5 technology is designed to facilitate real-time compression of live TV
broadcasts. On2's development in codecs software, which are pieces of
software used to compress large video files into smaller ones so that they
can be sent over the internet, wireless devices, set-top boxes and
electronic gaming devices, is heralded as providing true-broadcast quality.
The launch of VP5 comes as media companies are weighing a controversial
licencing plan for MPEG-4. Under the plan, licencees would pay $0.25 (E0.29)
cents each for MPEG-4 products such as decoders and encoders, with fees
capped at $1m (E1.15m) a year for each licence. Also suggesting charging a
per-minute use fee with no cap, equivalent to $0.02 (E0.03) cents for each
hour encoded.
Duncan Alexander Kerr is currently Editor for TV Meets the Web. He studied
at the University of Edinburgh where he obtained an Honorary MA in History &
Philosophy. Since graduating in 2000, he has worked in publishing in
California and as a researcher with the Southwestern Company. On returning
from the US, he then worked in politics for Menzies Campbell QC MP, Liberal
Democrat Party. Furthermore, he underwent editorial training with PMA in
London and subsequently worked on the editorial team of Utility Week &
Utility Europe.
/\/\artin Jacklin
Hypermedium
+41 21 808 7770 tel
+41 21 808 7771 fax
+41 79 291 1882 gsm
Chemin des Clos
Allaman
Switzerland
standards, strategy, marketing, writing
_______________________________________________
M4IF Marketing Group list
Publicity   lists.m4if.org
http://lists.m4if.org/mailman/listinfo/publicity