[MPEGIF News] Update - MPEGIF Presents "The New Television Experience" Master Class at NAB 2008

Thu Mar 27 12:09:44 EDT 2008

Dear MPEGIF News Reader – we want to make you aware of a mistake in the last
press release that we sent you earlier today entitled “MPEGIF Presents "The
New Television Experience" Master Class at NAB2008”. At the bottom of the
release under the “About NAB” section of the release we listed the event as
NAB2007 rather than 2008. The release below has been updated with the
correct year. 
We are looking forward to welcoming you hopefully at both of these events.
Kind regards,
Sebastian Moeritz                   David Price
President, MPEGIF                   Vice President, MPEGIF
News Release - For Immediate Release
“New Television Experience” 
NAB2008, Las Vegas 
April 13, 10 a.m. to 5:00 p.m.
Las Vegas Convention Ctr. Room S228
NAB2008: MPEG Industry Forum Presents Master Class 
“The New Television Experience”
Keynotes from Yahoo, Open IPTV Forum, T-Com and MobiTV
Fremont, March 27, 2024 -- The MPEG Industry Forum (MPEGIF), today announced
a full-day Master Class at NAB2008 in Las Vegas on Sunday, April 13, 2008,
titled “The New Television Experience”. 
Organized in conjunction with the National Association of Broadcasters
(NAB), this special event will explore how new technologies are changing the
way digital multimedia is created, compressed, delivered and monetized.
Business and technology leaders will share their experiences and unique
industry insights at this year’s Master Class featuring keynote speakers
from Yahoo, The Open IPTV Forum, T-Com, and MobiTV. The keynote speakers
will be joined by panelists comprising operators and other leading
technology pioneers and industry analysts such as IBM, Turner, Fastweb,
Telekom Austria, Thomson, Nagravision, Harmonic, Motorola, IPTV Americas,
Amino, Latens, MRG, NXVision and the University of Applied Sciences Berlin.
This MPEGIF Master Class will provide information to help organizations from
all sectors make important decisions with service operators, who have been
adopting new video technologies over recent years sharing their experiences
to date. 
MPEGIF follows a unique conference concept of providing a mélange of top
class keynotes and panels paired with interactive discussion with Q&A
focusing on precise information exchange and knowledge transfer. This MPEGIF
Master Class will be held between 10am and 5pm, with the Roundtable Panel
topics for this “must-attend” including:
-         How Tomorrow’s TV might look 
 Differences & Progress 
-         Enabling Technology 
 Status Report  
-         Show Me the Money 
 Business Models & ROI  
-         The Role of Internet Television
MPEGIF will also provide an update of the Forum’s work in developing and
promoting open MPEG standards and the MPEGIF Logo Qualification Program.  
For more information on the current agenda please go to:
http://www.mpegif.org/exhibitions/NAB2008/agenda07.php 
“The new Television experience requires that we learn from the success of
the Internet and indeed the continuing progress and evolution of technology”
said Sebastian Moeritz, President of MPEGIF and CEO of dicas. “Our industry
is set to adopt a much more sophisticated perspective through, for example,
the increased availability of more personal, intuitively selectable content
and the provision of relevant and transactional targeted advertising.
Content will always be king and in this context only a consumer-driven
business model with all paramount interests of consumers taken care of can
ensure recurring and transactional revenues paired with maximum retention of
customers. Our MPEGIF Master Class is an ideal platform to exchange views
and thoughts on these topics.”
“The industry has been undergoing a massive change in direction and MPEGIF
has changed in step with this”, said David Price, Vice President of MPEGIF
and at Harmonic Inc. “Questions about codecs have long been put to rest
replaced now by significant questions about business models and overall
ecosystems and the MPEGIF Master Classes reflect this shift in emphasis and
are attracting panelists from operators with real experience in these next
generation video delivery models.”
Attendees can register online for the MPEGIF Master Class for a fee of $295
for NAB members and $325 for non-members at
http://www.nabshow.com/2008/conferences/mpegif.asp 
The MPEG Industry Forum is also hosting a networking party at the
Harley-Davidson Café on Tuesday, April 15 from 7:00 – 11:00 p.m. This
networking event will be the perfect place to enjoy wonderful food and
drinks, meet the speakers from the MPEGIF Master Class and relax with
clients and colleagues.
About NAB2008 
NAB2008 will take place April 11 - 17, 2008 in Las Vegas (exhibits open
April 14). It is the world's largest electronic media show covering the
development, delivery and management of professional video and audio content
across all media. Complete NAB2008 details are available at www.nabshow.com
<http://www.nabshow.com/> . 
About MPEGIF
The MPEG Industry Forum (www.mpegif.org), the world's largest advocacy group
for MPEG technologies, represents more than 40 international companies and
organizations from diverse industries and promotes the adoption of MPEG
standards. MPEGIF, founded in 2000, has played a significant role in
facilitating the widespread adoption and deployment of MPEG-4 AVC/H.264 as
the industry's standard video compression technology powering next
generation television and most mainstream content delivery and consumption
applications including packaged media. MPEGIF, serves as a single point of
information on technology, products and services for these standards, offers
interoperability testing, a conformance program, marketing activities and is
present at international trade shows and conferences. 
MPEGIF is runs the MPEGIF Logo Qualification Program, which is designed to
help guide interoperability among products and technology. The program, is
based on a self-certification process, is free of charge and open to all
companies using MPEG technology. Qualified products have the right to
display the MP4 Qualification Mark and have their status recognized in their
documentation, literature, and advertising. Participants also have their
product listed in the MPEGIF Product Directory (http://logo.mpegif.org
<http://logo.mpegif.org/> ). 
  #  #
Media Contact: Nicola Wissler, MPEG Industry Forum Coordinator,
+1.510.492.4028,  <mailto:nicola.wissler mpegif.org>
nicola.wissler mpegif.org   
Note to Editors:  Media must pre-register with NAB to attend NAB2008 events.
Contact NAB Corporate Communications at 202-429-5481 or ehenninger nab.org
to register. 
MPEGIF is managed by Association Management Solutions: www.amsl.com
<http://www.amsl.com/>  
Nicola Wissler / MPEG Industry Forum Coordinator
48377 Fremont, Fremont, CA 94538
Phone: +1-510-492-4028 / Fax: +1-510-492-4001
Website: http://www.mpegif.org
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